I've been on woot a while and never posted anything, but I have owned this TV stand, so I thought I would give my $0.02.
First, if you have a lot of AV equipment, this is not for you, but you already knew that. You need a big bad media center for that; one that you simply are not going to find for this price. Be wary even if you have a big TV or a stereo receiver. I don't have a receiver, but I had to cut a hole in the back to fit my HTPC, which is only about 17" deep. Also, if you have a have a TV bigger than 50"it will most likely be wider that this stand and look weird.
That being said, when you take the above into consideration, this is the best TV out there in this price range. I say this after several hours of exhaustive research. It is very attractive, the instructions for building it are very clear and once it is built it is very solid.
The finish isn't plastic-y looking like Ikea furniture. I can't really speak to the claim about the top scratching easily, but how often are you sliding stuff around up there anyway? I got my TV positioned with no scratches to speak of.
Personally, I changed the knobs to some brushed silver ones I had and removed the thing on the bottom. I don't dock it for those changes since that's a person preference thing and its incredibly easy to do.
I only have 3 real criticisms, besides the stuff above, which are really more caveats:
1. the "antique" finish. This was a bad design decision. I wouldn't mind if the antique finish actually made it look antique, but its really cheaply done, so all it is is that a couple of the corners have scratches that reveal the wood. Not great looking, but in all, not that noticable.
2. The glass on the doors rattles when you open or close them. I never get the feeling that they will break or fall out, so really just a minor annoyance.
3. The woot price. I actually bought this for $200 in October from Overstock. I'm not saying that you'll be able to get it for that price if you hold out (right now its $295 on Overstock), I just thought I'd mention that I got a WAY better price.