We have breaking news for you. The “one a day” multivitamin is a myth. It’s time to say goodbye. Nutrients have complicated relationships with one another - some work together while others don’t. Certain nutrients absorb better than others, and sometimes your own meals (even healthy ones!) can get in the way of absorption. The average multi just isn’t formulated for optimal bioavailability.  Welcome to First & Foremost — a new day for supplementation.  Our formulation is designed by dietitians and backed by science. We thoughtfully grouped nutrients across three dayparts for optimal bioavailability so you get the results you are paying for (not expensive pee). Be one of the first to check it out!

Meet First & Foremost, a patent-pending, science-backed supplement program that delivers the right nutrients in the right dosage at the right time. It's patent-pending because it's a new approach — learn more about what makes our program more comprehensive and bioavailable than other multivitamin program. We're food-first dietitians who believe everyone stands to benefit from supplementation, because no one eats perfectly every day. But it's not as easy as combining all the nutrients into a single capsule, or even two. Bioavailability is complicated. We want to make it as simple as possible for consumers to get all of the essential nutrients they need, when they need them. Our comprehensive daily supplement is dayparted to provide a strong nutritional foundation for your health.

• Patent-Pending
• Non-GMO
• Vegan
• Clean Ingredients
• NSF-Certified
• 26 Nutrients THE RIGHT NUTRIENTS, THE RIGHT TIME Our Registered Dietitians designed this program with a clear, concrete understanding of how food, vitamins, and minerals interact in your body. Our day-parted program is a comprehensive, thoughtful solution that complements your lifestyle to provide what you need to thrive.
• Morning: Three slow-release capsules of magnesium, zinc, vitamin E, manganese, and calcium. Take with breakfast and/or morning coffee.
• Afternoon: Two capsules of copper, iron, phosphorus, molybdenum, vitamin A, vitamin K and calcium. Take 2-3 hours after lunch. Hungry? Enjoy an iron-safe snack.
• Evening: Two chewable tablets of calcium, potassium, selenium, chromium, iodine, choline, methylated folate, and vitamins A, B1, B2, B3, B5, B6, B7, B12, C and D. Take at bedtime — they’ll absorb overnight while your body recovers from the day.
• If you're not absorbing the nutrients, you may as well not take the supplement. That's why we're big on bioavailability. Bioavailability describes the body’s ability to absorb or store food, vitamins, and nutrients. Many scientists define bioavailability as the amount of a consumed nutrient that the body then makes available.
• The term “bioavailability” concerns how the body processes nutrients. Dietitians are often concerned about the nutrient absorption of supplements. For example, if a nutrient or drug is “orally bioavailable,” it means your body can absorb and use the substance when you consume it by mouth.
• Timing is everything — this is how we separate and pair nutrients over the course of a day.
• Designed for adult Male or female, this First & Foremost formulation provides 26 essential vitamins and minerals, precisely dosed and day-parted so you get what you need — because a nutrient only works if it’s getting absorbed
• It’s near-impossible to eat perfectly every day and even then, it’s beneficial to supplement. Our comprehensive daily nutrition covers your bases to provide a healthy foundation for your life.
• We separated these 26 essential nutrients into three dayparts so they can efficiently work together to power organ function, immunity, digestion, muscle function, energy production and more. When you thrive on the inside, it shows on the outside.
• We provide calcium in all three dayparts for bone strength — most Americans under-consume calcium, which is important for maintaining bone density.

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Legal Disclaimer: Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.