Top positive review
I haven’t found a comparable brand. Mag Formers is the best! I’ve had some for nearly 20 years!
By Stellar on Reviewed in the United States on July 8, 2022
The magnets are very strong and children love feeling the tug and pull. Best of all, the magnets are enclosed so they don’t taunt children to try and pry the magnets out of the toy. That’s been the biggest problem I’ve seen with the knock-off brands. These have actually been safe for smaller children as well as special needs children that I have worked with. Nothing else has compared. I do wish they still had some of the originals. I would love to replace missing pieces from my old sets. I bought them when they were still in demonstration mode. These are incredible! And as far as birthday gifts, I’ve had the parents of a one-year-old thank me because their daughter loves them so much. They are great in a cast-iron bathtub, on metal doors & frames, and it’s fun watching them explore and create new patterns.
Top critical review
13 people found this helpful
Gendering Toys is Not Harmless
By Christopher on Reviewed in the United States on December 18, 2015
I love Magformers. My kids love Magformers. They should be available in as many colors as kids will play with. But to market one color palette as being "for her" in this way is troubling. This color coding of genders is actually a relatively recent phenomena. At the beginning of the 20th century many marketers aimed pink products at boys and blue at girls, but eventually the present division emerged. In the 1970s and 80s this nonsense went into steep decline. It was in the 1990s when Disney figured out new ways to monetize their princesses by bundling them together and aggressively marketing them to young girls that we saw a resurgence in this practice. Fortunately more recently it has begun to ebb and ttoy stores have started to get rid of sex segregated aisles. This is why it is so disappointing to see an awesome toy like Magformers get into this sort of thing. This stuff is not harmless. When marketers tell children that one palette is for girls, the implication that they internalize is that the other ones are for boys. This is bad for girls because it reinforces the idea that their are realms of the world that aren't for them. Its also bad for boys, especially boys who are told that there is something wrong with them if they feel drawn to the supposedly "girly" toy. Stuffing children into gendered boxes on the basis of their biological sex -- telling them that certain toys or colors are for one group but not another -- stifles the genuinely rich variety of ways of being human. In some people it can create real psychological anguish, sometimes even taking the form of body dysphorias in which the mismatch between a child's biological sex and the expectations of conformity with socially assigned gender roles cause a sense of detachment or hatred of their own bodies. We live in a media-saturated world where it is effectively impossible to escape the messaging of advertisers. This means they need to take responsibility for the effects of their marketing beyond just making more money.
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