LG C9 77" 4K Smart OLED TV + AI ThinQ

A few years ago on my commute home from my NYC office, I walked through a section of Grand Central Station called Vanderbilt Hall where various events are held and was struck by an incredible set of photographs that were hung in an LG exhibit. I had never seen pictures so brilliant. And then... the pictures went into motion.... and it was obvious that this was a TV, not a photograph of any sort. Now I'm not actually much of a "videophile" and I personally always thought the differences between the various technologies like LCD, LED, Plasma, DLP, etc were relatively small. Sure, some were noticeably better than others, but never what I would describe as "dramatically" better. OLED is dramatically better. It's stunning. I saw those sets and well.. I had to have one. So asked what they cost. Well... they hadn't been released yet (this was a promo) but i was told when they hit the market they would likely be around $7000! I didn't want to spend that. SO I decided to wait until the prices came down. IMHO, "the wait is over". And when I actually hit the "order" button I initially had a little doubt. I mean, I really don't care THAT much about picture quality. In fact, I've always been perplexed at how obsessed people were with the "picture quality" in the sense of "display" and how much more concerned I was with "picture quality" in the sense of the artistic value of the story (TV, movie, etc.) And so while I was waiting for it to be delivered, my concern was that I would be disappointed in that it didn't add that much to my "viewing pleasure". Surprise! I am actually stunned by how much more I enjoy watching TV (particularly 4K) and movies. With the OLED set it seems so much more realistic and "natural" that I seem to get more immersed in it. And sports? I'm a big fan of AVP Pro Beach Volleyball on Amazon Prime. Now, I'm not going to offer hyperbole and say "it's just like being there", but what I will say is that watching it on my OLED is somehow more immersive and realistic. One of the main advantages of OLED (I was told) was that it shows "true black". That is, a black section of the image is rendered as "black" and without "glow" from the backlighting of LED and other technologies. It is very easy to dismiss the importance of that, but it makes every OTHER color more vibrant. I'll end with a little story/experience. WHen I first used my OLED, I watched a scene that had a long "fade to black". Some sorta instinct lead me to believe that the set somehow had failed and lost power. Subconsciously (I suppose) years and years of watching older TV technology has conditioned our brains to see a completely dark screen as a TV that is "off". Here's the funny thing - I've had the set for a month now and.... I STILL Have that reaction (that the set lost power) every time it fades to black. Sixty years of conditioning doesn't evaporate overnight. :-) I love the "Smart" features of my set. And about the only thing I find disappointing is with the Amazon "Alexa" integration. First, the TV doesn't provide all the features that a true ALexa device (like my Echo Dots) seem to have. The setup with Alexa isn't easy (I'm a techie, but I think others might struggle with it, but that's true of a lot of Alexa stuff), and it seems to need to be completely reconfigured every time we have a power failure. But as a TV, I'm in love.